It is also pushing its M-Pesa brand having changed its logo, to endear it further to Kenyans, putting it miles ahead of competitors. Safaricom has offered free internet bundles for its subscribers to watch the race back here at home. The race should boost its footwear sales in coming months.īack in the country, some of the companies that are riding on this global spectacle include Safaricom and Isuzu, which have never left his side. Global shoemaker Nike will also have an opportunity to showcase the state-of-the-art Sh25000 shoe it has redesigned specifically for the race. From tourism to hospitality, images of the host nation, its conducive environment for sports will be great selling points for the country. The host country, Austria will also be a big winner having been chosen to host such a historical event. If it gets nothing in return, its brand will not come out on nil. About 1.7 million children currently take part in the activity every day. It helps children to be active, whatever their personal circumstances.
The Daily Mile is an initiative aimed at improving the health and well-being of children. The race will give its Daily Mile programme a new shot in the arm. “Our ambition is that this Challenge will also inspire future generations to get running and to get fit for life including through our participation initiatives,” it says. “Our products make the modern world possible, and most people rely on them every day.” And to get the maximum out of the race, it describes its products in no less terms. The firm operates across 171 sites in 24 countries around the world. Our move into sport is the natural progression of those ideals,” the firm says on its website. “INEOS has been built on the belief that innovation and modern products can make life better, that individuals can excel when challenged and great teams can achieve extraordinary results. When the race it done and dusted, it will also have positioned its health products as some of the best at getting the best out of humans.
Though it has not explicitly gone out of its way to market its products, it will have earned immeasurable returns on its brand equity whichever way the outcome of the 42-kilometre race is. “Chemicals manufactured by INEOS enhance almost every aspect of modern life,” the firm says. Epic Battle: World braces for Kipchoge versus Bekele battle…
0 kommentar(er)
